Single Question, Many Benefits

Unobtrusive

Watchtower in unobtrusive. A Prompt or Alert is a single question and list of responses. Free form responses that collect feedback in a customer's own words are also available (and optional). A typical Watchtower Prompt or Alert is completed in less than 15 seconds. By keeping it simple, customers are able to quickly provide their opinion and continue with their day.

More Opinions

Traditional surveys collect the most extreme opinions, both positive and negative. Watchtower empowers the middle ground giving better insight into the majority of your customers. The single question Prompt takes seconds to fill out. By lowering the level of effort, more customers are empowered to voice their opinions.

Focus

Traditional surveys result in information overload. So many questions are asked that actionable feedback must be distilled from the maelstrom of data. Watchtower Prompts focus on a single aspect of your business and explicitly reveal areas that require focus.

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Place Everywhere

Watchtower Prompts and Alerts are web based and optimized for mobile devices such as smart phones and tablets. An interaction begins when a customer scans a Watchtower QR Code or taps a Watchtower NFC Tag with their mobile device and is taken to the Prompt or Alert through their device's web browser.

Watchtower QR Codes are simple black and white images that can be placed just about anywhere including menus, postcards, signage, billboards, business cards, receipts, letters, websites, etc. A Watchtower QR Code is linked to a single Prompt or Alert. Customers use the camera on their mobile devices to scan the code and access the Prompt or Alert.

Watchtower NFC Tags are small adhesive stickers that contain a microchip linked to a single Watchtower Prompt or Alert. Customers touch the Watchtower NFC Tag with a compatible mobile device to access the Prompt or Alert.

With Watchtower QR Codes and Watchtower NFC Tags no typing or URL entry is necessary. Customers simply scan/tap and provide feedback.

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Shorter Service-to-Feedback Intervals

Place at the point of the interaction

Prompts and Alerts are designed to be taken immediately while the customer’s experience is still fresh in their mind. Customers no longer need to go home and enter a long URL and cryptic redemption code into a web browser. With Watchtower, access to a Prompt or Alert is direct and instant by simply scanning/tapping a Watchtower Code with a capable mobile device.

More honest responses

By placing Prompts closer to the point of customer interaction, responses are more honest and unfiltered. Time skews a customer’s opinion, amplifying or dampening their original reaction. Watchtower gathers more honest responses by recording customer feedback directly after the experience, often before they have left your business.

Be proactive with customer issues

Alert type surveys deliver feedback to managers immediately. If a problem is reported, corrective action can occur in minutes instead of days or weeks.

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Simple to Create

A Watchtower Prompt or Alert is simple to create and manage. Using the online Editor a basic business user can create a Prompt or Alert in a matter of minutes. A live preview displays exactly what a customer will see and experience.

Once finished, Watchtower QR Codes are available for download in a variety of sizes and in a format that is easily incorporated into printed collateral or signage.

Coming Soon: Order Watchtower NFC Tags online from your customer dashboard.